From strategy to success, I'm your guide.
I'm a full-stack marketer, meaning I bring a comprehensive skillset to the table – from SEO optimization and compelling content creation to data-driven analysis and impactful advertising campaigns.
Services & Expertise
Your Partner in Branding and Marketing Success
My approach centers around you – the client. Your brand is the hero of its story, and I'm here to ensure its journey is triumphant. I'm adept at understanding your unique needs and crafting bespoke strategies that amplify your message, engage your audience, and drive tangible results.
Whether you’re launching a new business or looking to elevate your marketing efforts, I provide personalized solutions to help you stand out and succeed. Let’s work together to create marketing that truly makes an impact!
Recent Projects
Tria Brand Project
The Tria project exemplifies the process of building a brand from the ground up. The client approached me with a jewelry business idea but without a name or clear branding direction. Through a thoughtful series of surveys and questionnaires, I developed the name "Tria" and crafted the brand's story, focusing on a concept that resonated with the client’s vision and target audience.
From there, I designed the complete visual identity and brand guidelines, ensuring a cohesive look and feel. The client successfully implemented the branding across various touchpoints, including digital marketing, social media, website design, email marketing, in-person pop-ups, business cards, packaging, and more. The result was a strong, versatile brand identity that provided a solid foundation for the business to thrive.
This is Her Time Campaign
I created a campaign centered around the theme "This is Her Time" for the largest international girls-only soccer tournament in the U.S. The goal was to convey that this event was all about "HER." We spread this empowering message through social media posts, an event hype video, email marketing, and the opening ceremony media materials.
One of the key elements of my strategy was providing a downloadable Canva template and design assets. The community embraced these tools and took the campaign to new heights—creating their own merch, shirts, and social posts, further amplifying the reach and impact.
I understood the importance of connecting with people on a deeper level, and this campaign highlighted the power of a compelling narrative.
Digital Marketing Services
Our digital marketing services for SMU CAPE focus on enhancing brand visibility, engagement, and conversions across multiple channels, ensuring a consistent and impactful online presence. By leveraging customized strategies tailored to your audience, we provide an integrated approach that aligns with your branding and professional development objectives.
Ongoing Social Media Campaigns
We create and execute a comprehensive social media strategy designed to maximize engagement and increase brand awareness. Each post is customized to your branding, ensuring a unique identity while following best practices for usability and conversion.
Logo Design & Branding
When Interior Designer was ready to “hang her own shingle”, she contacted me about her logo design and branding. She knew the color palette she wanted but was unsure about how to combine her initials without it reading “ew..”. With that in mind, I decided merging the letters in a signature was the right fit. The result reflects the classic, tasteful designs you will see in her projects.
I did her logo design, alternate logo, sub logo, color palette, icons, and business cards. Everything she needed to launch her new business.
The Plant Project Branding
The Plant Project was born in 2020. Bree was opening up a plant shop to bring community and connection to the uptown Dallas area during a time of uncertainty and discord. She came to me needing a logo and branding…FAST. In one week we collaborated to create her full branding. The Plant Project was an immediate success and has continued to grow and expand into multiple locations. For this branding project she wanted something simple, feminine and easy to read.
Testimonials
“We literally started from scratch with our digital marketing strategy and didn’t have the internal infrastructure in place to maximize our efforts. By partnering with Katie, we were able to expedite our plans and benefit from her deep domain expertise. ”
“Obsessed with my Logo!”
“You were very helpful! We appreciate you! ”
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